النخلة | عائلة الأغا

Digital Media Consultant/Founder of Trans Media Ltd

Summary
For over 2 decades, I never accepted the idea of having one professional skill for life. My philosophy is to
combine skills to produce distinguished outcomes, achievements, and learning goals. That has proven to be
very successful, more specifically the confidence in doing any job or to fulfil position goals. 2 major startups
websites within 7 years have become two of the most visited websites in the Middle East. With the current one
has 6 figures monthly visitors. I also delivered 2 micro sites within 6 month, with the latest one in Nov 2016.
Planned more for 2017, in addition to launch mobile apps. After these special years, Im mostly proud of:
# Digital marketing and Digital Strategy
# Proven track in start-up news websites and digital content management on main platforms (desktop, tablet,
and mobile)
# Mostly specialised in Arab Digital media platforms
# Advanced understanding and long experience working around social media and Search Engine optimisation
(SEO)
# Content strategist
# Project management
# Extensive experience in the MENA current affairs
# Work experience: Al Araby Al Jadeed, BBC, Thompson Reuters, Al Quds and various news outlets.
Skills
# Research skills
# Excellent Arabic language skills
# Strong command in English
# Wide network of digital marketers, social media experts, and user-experience specialists, web designers

Experience
Head of Digital at Al-Araby Al-Jadeed
June 2016 - Present
Head of digital development
The Editor at Al-Araby Al-Jadeed
March 2014 - June 2016 (2 years 4 months)
Managing the website editorially
Broadcast Journalist at BBC XTRA Arabic at BBC Worldwide
March 2013 - March 2014 (1 year 1 month)
- producing news and current affairs content in Arabic that is accurate, impartial and of high quality
- writing and researching stories and other programme material in Arabic
- translating, adapting and editing material into Arabic
- Offering original ideas for coverage
- writing analysis and features and arranging and conducting interviews
- undertaking pre and post production work and using online production systems to produce content
Senior Editor
January 2013 - January 2014 (1 year 1 month)
Media and Communication Coordinator
Media Planning
Marketing
Conferencing
Research Analyst Arabic
May 2012 - May 2013 (1 year 1 month)
Editor
January 2008 - December 2011 (4 years)
- Create, develop and manage content for organization’s web presence (requires working with content
management software)
- Coordinate web projects across departments
- Maintain a consistent look and feel throughout the web
- Copyedit and proofread all web content
Keep current with emerging web technologies through relevant blogs, listservs, and events
-Translate news, stories,feautres from English to Arabic
- Assure web-based information is archived for future needs and reference
- Track and report on all site metrics
- Work cooperatively with key team members, clients and vendors
PR Coordinator
May 2004 - August 2006 (2 years 4 months)
- Planning, developing and implementing PR strategies;
- Liaising with colleagues and key spokespeople;
- Liaising with and answering enquiries from media, individuals and other organisations, often via telephone
and email;
- Researching, writing and distributing press releases to targeted media;
collating and analysing media coverage;
- Writing and editing in-house magazines, case studies, speeches, articles and annual reports;
- Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional
videos, photographs, films and multimedia programmes;
devising and coordinating photo opportunities;
- Organising events including press conferences, exhibitions, open days and press tours;
- Maintaining and updating information on the organisations website;
- Sourcing and managing speaking and sponsorship opportunities;
- Fostering community relations through events such as open days and through involvement in community
initiatives. 

Education
Digital Marketing Institute
diploma , Professional diploma in digital strategy and planning , 2016 - 2017
University of Westminster
Masters degree, Media management, 2006 - 2007
The University of Northampton

Doctor of Philosophy (PhD), Communication and Media Studies, 2009 -